Region IV Public Health Training Center
Using Strategic Messaging and Framing to Motivate Others to Support Public Health
This is an all levels course offering CPH — Free
Date Added to Navigator
Expires

CEU

CPH

Cost

Free

Tags

Time to Start

3-5 minutes

Length

1.00 hour

Overview

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This course focuses on how to use strategic messaging tools simultaneously with framing tools to motivate cross-sector partners and other non-public health experts to support public health interventions, programs, and policies. The strategic messaging tools that are explored include unique value proposition, narrative structure, one-minute messages, and the public health story map.

Reviewers say, "Download and review the full PHRASES guide, especially if you are unfamiliar with this initiative. The summaries within the training are good, but it's helpful to know more about PHRASES before completing the interactive training activities and quizzes."

And, "The training was well designed and developed. The content is relatable and uncomplicated. The stories and metaphors used help learner grasp the content."

What You'll Learn

  • Explain the relationships between framing recommendations and strategic messaging in the PHRASES toolkit.

  • Draft a one-minute message by outlining a narrative structure and using a frame element to communicate a public health idea to a non-expert.  

  • Explain the steps required to craft a strategic story, including asking questions to understand your story’s purpose and audience and the four components of a public health story map. 

  • Describe three common storytelling challenges that public health experts may face.

  • Create a compelling story about a public health concept using the public health story map and guidance on tackling common storytelling challenges

Competency Terms

Communications
Community Partnership Development
Communication Skills
Written & Oral Communication
Information Dissemination
Behavior Change
Relationship Building
Partner Collaboration
Community Engagement
Advocacy
Vision
Advocacy for Public Health

Related Occupations

Department/Bureau Director
Deputy Director
Grant & Contracts Specialist
Health Educator
Health Officer
Other Business Support Services
Other Management & Leadership
Other Professional
Program Director
Public health - multiple occupations will benefit
Public Health Agency Director
Public Health Manager/Program Manager
Social Services Counselor
Social Worker

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