Region 2 Public Health Training Center
Assessing your Audience for More Effective Cross-Sector Collaboration
This is an all levels course offering CPH — Free
Date Added to Navigator
Expires
CEU
CPH
Cost
Free
Tags
Time to Start
< 3 minutes
Length
1.00 hour
Overview
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Multi-sector collaboration is increasingly important for addressing health challenges. This training focuses on assessing audiences to develop tailored communication strategies for building collaborative partnerships. Using a case approach based in fictitious Tycho County, this training will describe the steps of developing an Audience Analysis strategy in order to build cross-sectoral partnerships to address opioid misuse.
This learning opportunity topic is aligned with one or more of the strategic skills.
This learning opportunity addresses training topics identified in PHWINS 2017.
What You'll Learn
- Define an audience analysis
- List approaches to audience analysis
- Describe how to conduct an audience analysis based on situational characteristics
- Describe how to conduct an audience analysis based on demographic characteristics
- Describe how to conduct an audience analysis based on audience disposition and motivation
Competency Terms
Assessment (surveillance and epidemiology)
Communications
Public Health Science Skills
Related Occupations
Community Health Worker
Department/Bureau Director
Health Educator
Public health - multiple occupations will benefit
Public Health Agency Director
Related Job Tasks
Communicate effectively to inform and educate people about health, factors that influence it, and how to improve it
Strengthen, support, and mobilize communities and partnerships to improve health
Build and support a diverse and skilled public health workforce